Canon’s Eco-Friendly “Generation Green” – Ecoscraps

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Max Lindberg

Canon’s Eco-Friendly “Generation Green”

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January 9, 2008 in Other Green Topics

A new campaign by Canon combines the firm’s eco-friendly computer products and solutions under one corporate brand.

NatureStone product packaging will be used in select ink packs, supposedly reducing the need for paper and other raw materials. According to the company, there will be a 45% reduction in natural energy, 65% reduction in petroleum-based plastics, and a 50% reduction in carbon emissions.

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