Canon’s Eco-Friendly “Generation Green”

Author photo Written by Max Lindberg
Published on January 9th, 2008
Posted in Environment

generation_green_2.jpgA new campaign by Canon combines the firm’s eco-friendly computer products and solutions under one corporate brand.

NatureStone product packaging will be used in select ink packs, supposedly reducing the need for paper and other raw materials. According to the company, there will be a 45% reduction in natural energy, 65% reduction in petroleum-based plastics, and a 50% reduction in carbon emissions.

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