Hotel Laundries Discover ‘Towelism’
Do you wish to understand the wisdom of effective water- and energy-conservation for hotel laundries, oh little four-star getaway? The secret, according to a study published in October’s Journal of Consumer Research, is to let guests know their fellow hotel-goers are doing their part to conserve. More guests saved their towels for a second or third use when the signs in their rooms said “Join Your Fellow Guests in Helping to Save the Environment” (44 percent did so), rather than “Help Save the Environment” (which only 35 percent did).
Image credit: Artur Bergman at Wikimedia Commons.
I think that’s really interesting. The human mind, or maybe just how it is trained/socialized, can be so manipulated it’s scary — and funny.