One Japanese study shows that an eye-level poem on a poster in public bathroom cubicles can reduce the amount of toilet paper people use by up to 20%.
“We asked ourselves what we could do for the environment in the toilet?” said Ryusuke Nagahara of the Japan Toilet Labo. “The answer is to save toilet paper and save water.”
I’m not sure why a short poem to read helps people use less toilet paper, but the study group is calling for the posters to be placed in 1000 restrooms across the country.
Picture via sxc.hu.
