‘Mall Cop’ Goes Green
Starting with the release of Paul Blart: Mall Cop on May 19, Sony’s standard-def, single-disk DVD releases will be greener than ever before.
According to reports, the DVD cases will be made with 20% less plastic, and the paper will be 30% post-consumer recycled content. They’re also doing away with any cardboard outer sleeves. From Green Biz:
By switching to the lower-impact packaging, Sony Pictures expects to reduce its annual carbon emissions by 2 million pounds by the end of the year.
Changes to packaging for DVDs and CDs obviously has the potential to lead to widespread impacts due to the sheer volume of discs being produced, shipped and sold.
Other movies, like eco-friendly kid film Wall-E have been released with more sustainable packaging in the past, and we’ll likely see more of this in the future.
It’s crazy that no one thought of this before. This move will probably also save Sony a ton of money. More like this please!