http://ecoscraps.com/2009/12/23/fake-greenwashing-the-new-%e2%80%9cgreen%e2%80%9d-trend/ A Scrapbook of the Green World Wed, 30 Mar 2011 10:57:45 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://ecoscraps.com/2009/12/23/fake-greenwashing-the-new-%e2%80%9cgreen%e2%80%9d-trend/comment-page-1/#comment-55692 Andrea Learned Wed, 27 Jan 2010 19:58:42 +0000 http://ecoscraps.com/?p=1305#comment-55692 That's always the thing, isn't it? The brands with the most marketing savvy and biggest budgets are usually the ones who aren't evolving toward sustainability as much as they know they need to appear to be. What I'm seeing, however, is that a lot of consumers are just as skeptical as you, John, about such claims. It will make it harder for those authentically sustainably developing companies to get their word across (because consumers will get jaded), but I have to believe that soon enough the word will be "on the street" about those organizations making pseudo claims. Monsanto is a fascinating case study - they can't backtrack over all the years of harm they've been doing by changing a tagline. But, they'll be trying. That’s always the thing, isn’t it? The brands with the most marketing savvy and biggest budgets are usually the ones who aren’t evolving toward sustainability as much as they know they need to appear to be. What I’m seeing, however, is that a lot of consumers are just as skeptical as you, John, about such claims. It will make it harder for those authentically sustainably developing companies to get their word across (because consumers will get jaded), but I have to believe that soon enough the word will be “on the street” about those organizations making pseudo claims. Monsanto is a fascinating case study – they can’t backtrack over all the years of harm they’ve been doing by changing a tagline. But, they’ll be trying.

]]> http://ecoscraps.com/2009/12/23/fake-greenwashing-the-new-%e2%80%9cgreen%e2%80%9d-trend/comment-page-1/#comment-70761 Andrea Learned Wed, 27 Jan 2010 19:58:00 +0000 http://ecoscraps.com/?p=1305#comment-70761 That's always the thing, isn't it? The brands with the most marketing savvy and biggest budgets are usually the ones who aren't evolving toward sustainability as much as they know they need to appear to be. What I'm seeing, however, is that a lot of consumers are just as skeptical as you, John, about such claims. It will make it harder for those authentically sustainably developing companies to get their word across (because consumers will get jaded), but I have to believe that soon enough the word will be "on the street" about those organizations making pseudo claims. Monsanto is a fascinating case study - they can't backtrack over all the years of harm they've been doing by changing a tagline. But, they'll be trying. That’s always the thing, isn’t it? The brands with the most marketing savvy and biggest budgets are usually the ones who aren’t evolving toward sustainability as much as they know they need to appear to be. What I’m seeing, however, is that a lot of consumers are just as skeptical as you, John, about such claims. It will make it harder for those authentically sustainably developing companies to get their word across (because consumers will get jaded), but I have to believe that soon enough the word will be “on the street” about those organizations making pseudo claims. Monsanto is a fascinating case study – they can’t backtrack over all the years of harm they’ve been doing by changing a tagline. But, they’ll be trying.

]]> http://ecoscraps.com/2009/12/23/fake-greenwashing-the-new-%e2%80%9cgreen%e2%80%9d-trend/comment-page-1/#comment-55321 Wise One Fri, 15 Jan 2010 03:48:41 +0000 http://ecoscraps.com/?p=1305#comment-55321 Oh, right. Record cold temps throughout most of the world in Jan. '10. Global Warming my ASS! WAKE UP PEOPLE! GLOBAL WARMING IS A SCAM!, and all they want is YOUR MONEY! How do you explain the fact that the temperature on other planets in our solar system is rising/cooling and no HUMAN lives on them? Oh, right, I forgot - now the EPA says CO2 is a pollutant! Well, I guess we should eliminate all land animals - they all exhale CO2! Oh, right. Record cold temps throughout most of the world in Jan. ’10. Global Warming my ASS! WAKE UP PEOPLE! GLOBAL WARMING IS A SCAM!, and all they want is YOUR MONEY! How do you explain the fact that the temperature on other planets in our solar system is rising/cooling and no HUMAN lives on them?
Oh, right, I forgot – now the EPA says CO2 is a pollutant! Well, I guess we should eliminate all land animals – they all exhale CO2!

]]> http://ecoscraps.com/2009/12/23/fake-greenwashing-the-new-%e2%80%9cgreen%e2%80%9d-trend/comment-page-1/#comment-70760 Wise One Fri, 15 Jan 2010 03:48:00 +0000 http://ecoscraps.com/?p=1305#comment-70760 Oh, right. Record cold temps throughout most of the world in Jan. '10. Global Warming my ASS! WAKE UP PEOPLE! GLOBAL WARMING IS A SCAM!, and all they want is YOUR MONEY! How do you explain the fact that the temperature on other planets in our solar system is rising/cooling and no HUMAN lives on them? Oh, right, I forgot - now the EPA says CO2 is a pollutant! Well, I guess we should eliminate all land animals - they all exhale CO2! Oh, right. Record cold temps throughout most of the world in Jan. ’10. Global Warming my ASS! WAKE UP PEOPLE! GLOBAL WARMING IS A SCAM!, and all they want is YOUR MONEY! How do you explain the fact that the temperature on other planets in our solar system is rising/cooling and no HUMAN lives on them?
Oh, right, I forgot – now the EPA says CO2 is a pollutant! Well, I guess we should eliminate all land animals – they all exhale CO2!

]]> http://ecoscraps.com/2009/12/23/fake-greenwashing-the-new-%e2%80%9cgreen%e2%80%9d-trend/comment-page-1/#comment-54687 Roundup: 29th December 2009 « The Augmented Environment Tue, 29 Dec 2009 12:45:23 +0000 http://ecoscraps.com/?p=1305#comment-54687 [...] Read more of this story » [...] [...] Read more of this story » [...]

]]> http://ecoscraps.com/2009/12/23/fake-greenwashing-the-new-%e2%80%9cgreen%e2%80%9d-trend/comment-page-1/#comment-54481 Lesley LEED AP Wed, 23 Dec 2009 17:18:21 +0000 http://ecoscraps.com/?p=1305#comment-54481 That does seem rather silly that Iowa State promotes itself so highly as a leader in sustainability, yet does not engage in the activities you suggested. I can't help but think that universities have only started becoming interested in sustainability and LEED in the last year or so. They still have lots of progress to be made, but at least they are considering it. In terms of other greenwashing tactics, I think people are becoming more knowledgeable about the environment, climate change, and LEED. Therefore, they may be less susceptible to such claims now than a year or so ago. I think we will see fewer greenwashing campaigns because people are getting too smart for them. People, like you, will start asking questions. That does seem rather silly that Iowa State promotes itself so highly as a leader in sustainability, yet does not engage in the activities you suggested. I can’t help but think that universities have only started becoming interested in sustainability and LEED in the last year or so. They still have lots of progress to be made, but at least they are considering it. In terms of other greenwashing tactics, I think people are becoming more knowledgeable about the environment, climate change, and LEED. Therefore, they may be less susceptible to such claims now than a year or so ago. I think we will see fewer greenwashing campaigns because people are getting too smart for them. People, like you, will start asking questions.

]]> http://ecoscraps.com/2009/12/23/fake-greenwashing-the-new-%e2%80%9cgreen%e2%80%9d-trend/comment-page-1/#comment-70759 Lesley LEED AP Wed, 23 Dec 2009 17:18:00 +0000 http://ecoscraps.com/?p=1305#comment-70759 That does seem rather silly that Iowa State promotes itself so highly as a leader in sustainability, yet does not engage in the activities you suggested. I can't help but think that universities have only started becoming interested in sustainability and LEED in the last year or so. They still have lots of progress to be made, but at least they are considering it. In terms of other greenwashing tactics, I think people are becoming more knowledgeable about the environment, climate change, and LEED. Therefore, they may be less susceptible to such claims now than a year or so ago. I think we will see fewer greenwashing campaigns because people are getting too smart for them. People, like you, will start asking questions. That does seem rather silly that Iowa State promotes itself so highly as a leader in sustainability, yet does not engage in the activities you suggested. I can’t help but think that universities have only started becoming interested in sustainability and LEED in the last year or so. They still have lots of progress to be made, but at least they are considering it. In terms of other greenwashing tactics, I think people are becoming more knowledgeable about the environment, climate change, and LEED. Therefore, they may be less susceptible to such claims now than a year or so ago. I think we will see fewer greenwashing campaigns because people are getting too smart for them. People, like you, will start asking questions.

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